/* --- Tokens --- */
:root {
  --bg: #FDFAF6;
  --bg-alt: #F4EFE7;
  --fg: #1C1917;
  --fg-muted: #78716C;
  --accent: #C85C1A;
  --accent-light: #F5E6D8;
  --accent-2: #2563EB;
  --white: #FFFFFF;
  --border: #E7E0D8;
  --shadow: rgba(28, 25, 23, 0.08);
}

/* --- Reset & Base --- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* --- Typography --- */
h1, h2, h3, h4 { font-family: 'Fraunces', Georgia, serif; font-weight: 700; line-height: 1.15; }

em { font-style: italic; color: var(--accent); }

/* --- Layout helpers --- */
.container { max-width: 1100px; margin: 0 auto; padding: 0 24px; }

/* --- Nav --- */
.nav {
  position: sticky; top: 0; z-index: 100;
  background: rgba(253, 250, 246, 0.88);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1100px; margin: 0 auto;
  padding: 16px 24px;
  display: flex; align-items: center; justify-content: space-between;
}
.wordmark {
  font-family: 'Fraunces', serif;
  font-weight: 700; font-size: 1.25rem;
  color: var(--fg);
}
.nav-tag {
  font-size: 0.8125rem; color: var(--fg-muted);
  background: var(--bg-alt); border-radius: 99px;
  padding: 4px 12px;
}

/* --- Shared section layout --- */
.section-label {
  font-size: 0.8125rem; font-weight: 600; letter-spacing: 0.1em;
  text-transform: uppercase; color: var(--accent);
  margin-bottom: 12px;
}
.section-heading {
  font-size: clamp(1.75rem, 4vw, 2.5rem);
  margin-bottom: 48px;
  color: var(--fg);
}

/* =========================================
   HERO
   ========================================= */
.hero {
  position: relative;
  padding: 80px 0 100px;
  overflow: hidden;
}
.hero-bg {
  position: absolute; inset: 0; pointer-events: none;
}
.hero-blob {
  position: absolute;
  border-radius: 50%;
  filter: blur(80px); opacity: 0.35;
}
.hero-blob-1 {
  width: 500px; height: 500px;
  background: radial-gradient(circle, #F5C57A 0%, transparent 70%);
  top: -100px; right: -80px;
}
.hero-blob-2 {
  width: 400px; height: 400px;
  background: radial-gradient(circle, #C85C1A22 0%, transparent 70%);
  bottom: -60px; left: -60px;
}
.hero-content {
  position: relative;
  max-width: 1100px; margin: 0 auto;
  padding: 0 24px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px; align-items: center;
}
.hero-eyebrow {
  display: flex; align-items: center; gap: 8px;
  font-size: 0.875rem; font-weight: 500; color: var(--fg-muted);
  margin-bottom: 24px;
}
.eyebrow-dot {
  width: 8px; height: 8px;
  background: var(--accent);
  border-radius: 50%;
  display: inline-block;
}
.hero-headline {
  font-size: clamp(2.25rem, 5vw, 3.5rem);
  margin-bottom: 20px;
  line-height: 1.1;
}
.hero-lede {
  font-size: 1.125rem; color: var(--fg-muted);
  max-width: 460px;
  margin-bottom: 40px;
}
.hero-stats {
  display: flex; align-items: center; gap: 24px;
}
.stat { display: flex; flex-direction: column; }
.stat-number {
  font-family: 'Fraunces', serif;
  font-size: 1.5rem; font-weight: 700;
  color: var(--accent);
}
.stat-label { font-size: 0.75rem; color: var(--fg-muted); max-width: 100px; }
.stat-divider {
  width: 1px; height: 36px;
  background: var(--border);
}

/* Phone mockup */
.hero-visual { display: flex; flex-direction: column; align-items: center; gap: 20px; }
.phone-mockup { position: relative; }
.phone-frame {
  width: 200px; height: 390px;
  background: #1A1A1A;
  border-radius: 28px;
  padding: 12px;
  box-shadow: 0 24px 64px rgba(0,0,0,0.18);
}
.phone-notch {
  width: 60px; height: 20px;
  background: #1A1A1A;
  border-radius: 0 0 12px 12px;
  margin: 0 auto 8px;
}
.phone-screen {
  background: #FAFAFA;
  border-radius: 18px;
  padding: 12px;
  height: calc(100% - 40px);
  overflow: hidden;
}
.mock-post { display: flex; align-items: center; gap: 8px; margin-bottom: 8px; }
.mock-avatar { flex-shrink: 0; }
.avatar-circle {
  width: 28px; height: 28px;
  border-radius: 50%;
}
.avatar-1 { background: var(--accent-light); }
.mock-meta { flex: 1; }
.mock-name { height: 7px; width: 80px; background: #D4C9BC; border-radius: 3px; margin-bottom: 4px; }
.mock-time { height: 5px; width: 50px; background: #E7E0D8; border-radius: 3px; }
.mock-image { margin-bottom: 8px; }
.mock-img-inner {
  width: 100%; height: 100px;
  background: linear-gradient(135deg, var(--accent-light) 0%, #F5C57A 50%, var(--accent) 100%);
  border-radius: 8px;
}
.mock-engagement { margin-bottom: 8px; }
.mock-icon-row { display: flex; gap: 12px; margin-bottom: 6px; }
.mock-heart, .mock-bubble, .mock-share {
  width: 16px; height: 16px; border-radius: 50%;
}
.mock-heart { background: #E7E0D8; }
.mock-bubble { background: #D4C9BC; }
.mock-share { background: #D4C9BC; }
.mock-likes { height: 7px; width: 60px; background: #C8B8A8; border-radius: 3px; }
.mock-caption { display: flex; flex-direction: column; gap: 4px; }
.caption-line { height: 5px; border-radius: 3px; }
.caption-long { width: 100%; background: #D4C9BC; }
.caption-short { width: 70%; background: #E7E0D8; }
.phone-label {
  text-align: center; font-size: 0.75rem; color: var(--fg-muted);
  margin-top: 10px;
}
.platform-icons {
  display: flex; gap: 10px; flex-wrap: wrap; justify-content: center;
}
.platform-badge {
  display: flex; align-items: center; gap: 6px;
  padding: 6px 12px; border-radius: 99px;
  font-size: 0.8125rem; font-weight: 500;
  border: 1px solid var(--border);
  background: var(--white);
}
.instagram { color: #E1306C; }
.facebook { color: #1877F2; }
.google { color: var(--fg); }

/* =========================================
   PROBLEM
   ========================================= */
.problem { padding: 100px 0; background: var(--bg-alt); }
.problem-inner { max-width: 1100px; margin: 0 auto; padding: 0 24px; }
.problem-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}
.problem-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 32px;
  transition: transform 0.2s, box-shadow 0.2s;
}
.problem-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 32px var(--shadow);
}
.problem-icon {
  width: 52px; height: 52px;
  background: var(--accent-light);
  border-radius: 12px;
  display: flex; align-items: center; justify-content: center;
  color: var(--accent);
  margin-bottom: 20px;
}
.problem-card h3 {
  font-size: 1.125rem; margin-bottom: 12px;
}
.problem-card p { font-size: 0.9375rem; color: var(--fg-muted); }

/* =========================================
   SERVICES
   ========================================= */
.services { padding: 100px 0; }
.services-inner { max-width: 1100px; margin: 0 auto; padding: 0 24px; }
.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.service-card {
  border: 1px solid var(--border);
  border-radius: 20px;
  padding: 36px 28px;
  position: relative;
  background: var(--white);
  transition: transform 0.2s, box-shadow 0.2s;
}
.service-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 40px var(--shadow);
}
.service-card--featured {
  border-color: var(--accent);
  background: linear-gradient(180deg, #FFF9F5 0%, var(--white) 100%);
}
.featured-badge {
  position: absolute; top: -14px; left: 50%; transform: translateX(-50%);
  background: var(--accent); color: var(--white);
  font-size: 0.75rem; font-weight: 600;
  padding: 4px 16px; border-radius: 99px;
  white-space: nowrap;
}
.service-icon-wrap {
  width: 56px; height: 56px;
  background: var(--accent-light);
  border-radius: 14px;
  display: flex; align-items: center; justify-content: center;
  color: var(--accent);
  margin-bottom: 20px;
}
.service-card h3 {
  font-size: 1.25rem; margin-bottom: 12px;
}
.service-card p { font-size: 0.9375rem; color: var(--fg-muted); margin-bottom: 20px; }
.service-list {
  list-style: none;
  display: flex; flex-direction: column; gap: 8px;
}
.service-list li {
  font-size: 0.875rem; color: var(--fg-muted);
  display: flex; align-items: center; gap: 8px;
}
.service-list li::before {
  content: '';
  width: 6px; height: 6px;
  background: var(--accent);
  border-radius: 50%; flex-shrink: 0;
}

/* =========================================
   PROCESS
   ========================================= */
.process { padding: 100px 0; background: var(--fg); color: var(--white); }
.process-inner { max-width: 1100px; margin: 0 auto; padding: 0 24px; }
.process .section-label { color: var(--accent-light); }
.process .section-heading { color: var(--white); }
.process .section-heading em { color: #F5C57A; }
.process-steps {
  display: flex; align-items: center;
  gap: 0;
}
.step {
  flex: 1; display: flex;
  flex-direction: column; gap: 20px;
}
.step-number {
  font-family: 'Fraunces', serif;
  font-size: 3rem; font-weight: 700;
  color: var(--accent-light);
  opacity: 0.5;
}
.step-content h3 {
  font-size: 1.25rem; margin-bottom: 10px;
  color: var(--white);
}
.step-content p { font-size: 0.9375rem; color: #A8A29E; }
.step-connector {
  width: 80px; flex-shrink: 0;
  height: 1px;
  background: linear-gradient(90deg, var(--border), transparent);
  align-self: flex-start;
  margin-top: 28px;
}

/* =========================================
   PRICING
   ========================================= */
.pricing { padding: 100px 0; }
.pricing-inner { max-width: 1100px; margin: 0 auto; padding: 0 24px; }
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-bottom: 32px;
}
.pricing-card {
  border: 1px solid var(--border);
  border-radius: 20px;
  padding: 32px 28px;
  background: var(--white);
  position: relative;
}
.pricing-card--highlight {
  border-color: var(--accent);
  box-shadow: 0 0 0 1px var(--accent);
}
.pricing-tier {
  font-size: 0.875rem; font-weight: 600; letter-spacing: 0.05em;
  text-transform: uppercase; color: var(--accent);
  margin-bottom: 12px;
}
.pricing-price {
  font-family: 'Fraunces', serif;
  font-size: 2.75rem; font-weight: 700;
  color: var(--fg);
  margin-bottom: 8px;
}
.pricing-price span {
  font-size: 1rem; font-weight: 400; color: var(--fg-muted);
  font-family: 'DM Sans', sans-serif;
}
.pricing-desc { font-size: 0.875rem; color: var(--fg-muted); margin-bottom: 24px; }
.pricing-features {
  list-style: none; display: flex; flex-direction: column; gap: 10px;
}
.pricing-features li {
  font-size: 0.9375rem;
  display: flex; align-items: center; gap: 10px;
  color: var(--fg);
}
.pricing-features li::before {
  content: '';
  width: 16px; height: 16px;
  background: var(--accent-light);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.pricing-rec {
  margin-top: 16px;
  font-size: 0.8125rem; font-weight: 500;
  color: var(--accent);
  background: var(--accent-light);
  padding: 6px 12px;
  border-radius: 8px;
  display: inline-block;
}
.pricing-note {
  text-align: center;
  font-size: 0.9375rem; color: var(--fg-muted);
}

/* =========================================
   CLOSING
   ========================================= */
.closing { padding: 100px 0; background: var(--accent); color: var(--white); }
.closing-inner {
  max-width: 1100px; margin: 0 auto; padding: 0 24px;
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 80px; align-items: center;
}
.closing .section-label { color: rgba(255,255,255,0.7); }
.closing-headline {
  font-size: clamp(1.75rem, 3.5vw, 2.5rem);
  color: var(--white);
  margin-bottom: 20px;
}
.closing-headline em { color: #F5C57A; }
.closing-body { font-size: 1rem; opacity: 0.85; margin-bottom: 24px; line-height: 1.7; }
.closing-cta { }
.cta-text { font-size: 1rem; font-weight: 500; opacity: 0.9; }
.growth-badge {
  background: rgba(255,255,255,0.15);
  border: 1px solid rgba(255,255,255,0.3);
  border-radius: 24px;
  padding: 48px 40px;
  text-align: center;
}
.growth-label {
  font-size: 0.875rem; font-weight: 500; opacity: 0.8;
  margin-bottom: 12px;
}
.growth-number {
  font-family: 'Fraunces', serif;
  font-size: 4.5rem; font-weight: 700;
  color: #F5C57A;
  line-height: 1;
  margin-bottom: 8px;
}
.growth-sub { font-size: 0.8125rem; opacity: 0.7; }

/* =========================================
   FOOTER
   ========================================= */
.footer {
  padding: 48px 0;
  border-top: 1px solid var(--border);
}
.footer-inner {
  max-width: 1100px; margin: 0 auto;
  padding: 0 24px;
  display: flex; align-items: flex-end; justify-content: space-between;
}
.footer-brand .wordmark {
  display: block; margin-bottom: 8px;
}
.footer-brand p { font-size: 0.875rem; color: var(--fg-muted); max-width: 320px; }
.footer-meta p { font-size: 0.875rem; color: var(--fg-muted); }

/* =========================================
   RESPONSIVE
   ========================================= */
@media (max-width: 900px) {
  .hero-content { grid-template-columns: 1fr; gap: 48px; }
  .hero-visual { display: none; }
  .hero-stats { flex-wrap: wrap; }
  .problem-grid { grid-template-columns: 1fr; gap: 16px; }
  .services-grid { grid-template-columns: 1fr; }
  .pricing-grid { grid-template-columns: 1fr; }
  .closing-inner { grid-template-columns: 1fr; gap: 40px; }
  .process-steps { flex-direction: column; gap: 24px; }
  .step-connector { display: none; }
}
@media (max-width: 600px) {
  .hero { padding: 60px 0 80px; }
  .hero-headline { font-size: 2rem; }
  .section-heading { font-size: 1.75rem; }
  .footer-inner { flex-direction: column; gap: 16px; }
  .growth-badge { padding: 32px 24px; }
  .growth-number { font-size: 3.5rem; }
}